Publishers of online content have found it very
difficult to earn a living from advertising
revenue. The increasing popularity of ad-blocking
software raises even more questions about the
viability of "free" (ad-supported) content.
This site is dedicated to the discussion of the
future of free content.
How Ad-Blocking Software Works
Discussion Forum
Press Release Announcing This Site
Related websites:
Scumware.com
StopScum.com
TheEndOfFree.com
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Proposals
Ad-Blocker User-Agent
Standard for notification to web sites when their ads are being stripped.
Restraint in Advertising
To decrease the demand for ad-blocking software, advertisers should avoid irritating the user just to generate click-throughs.
adblock.txt Standard
An automated means for web sites to communicate their policy to ad-blocking software that visits the site. |
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