Ad-Blocker User-Agent
By Bill Dimm
April 23, 2001
Motivation
Web site owners should be able to determine how many of
their users are using ad-blocking software so that they
can make informed policy decisions about allowing the use
of ad blocking on their site.
Proposal
All ad-blocking software should modify the User-Agent
field in the HTTP header of requests sent to a web server
to indicate that ad-blocking software is active. The
software should append:
AdBlock software_name
to the User-Agent value supplied by the browser. This would
allow web site operators to easily determine both the total
number of ad-blocked pages and the number attributable to
each software package.
Comment or vote on this proposal.
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